You may have heard both of these terms and wondered what is the difference,
and what type of photography would be best for my purposes?
Generally speaking, if you work for someone else, say a corporation or mid-sized small business, you are likely looking for a HEADSHOT. A clean crisp image usually cropped between elbows and the shoulders. Simple background, focused on the face. When you are employed by a company, they have their own branding, so no "personal branding" is necessary. They are looking to produce a united, team image. A great headshot will capture an authentic expression, convey the desired mood, and represent you in the best light possible.
PERSONAL BRANDING is essential for individuals who have their own business, creatives, coaches, bakers, any small business or entrepreneur who is looking to stand out in their respective field. It goes beyond (but of course will include) a magnificent headshot, to a cohesive collection of excellent visuals which encompass and reflect your mood, personality, character, all make for a solid & stronger overall brand. It is the welcome mat to come and do business with you. Well done personal branding will distinguish you from the crowd, connect with your audience and make them feel something. People want to do business with people. They want to see and know who you are.
You are Your Brand
How are you showing up in the world? What are you saying to your client or potential client with the visuals you are displaying? I don't have to tell you that the business world is becoming more and more internet based, but it is important to mention that merely showing up, having a presence is not making good use of the opportunity to reach a limitless audience... maybe bigger than you had ever dreamed possible.
How We Can Help
There is help! If the idea of stepping in front of a camera, creating a visual brand story, pulling the elements together for your website and other media and marketing materials is way over your head, or you just can't devote the time to do it, we are here for you! We can simply create a powerful headshot for you and your team or go as far as to take care of all the details for you, in your visual branding development.
• Powerful business portraits
• Detail, "action" & environmental shots for website filler, printed marketing and social media content
• Studio & On-location photography/video
• We save you work by sizing and formatting images for online use (square crops, banner crops, etc)
• Planning, styling, makeup, hair, wardrobe
• Video shorts for social media and website marketing