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  Did you know... 

 You can have Your own

(think L.A./NYC)
Magagazine-style Photoshoot

in Des Moines ?!

[ps... we travel too!]

Welcome Friend!

I am Val Carr and I am a Portrait Artist.
CONNECTION. Every day I get to live my passion, connecting with YOU, my amazing client! It is my privilege to give you the EXPERIENCE of everything from self (re)discovery, to self love, confidence, transformation and joy! 
CREATION. I want to create YOUR PORTRAIT!! My superpower is to bring out the beauty in you, the strength, the vulnerability...what makes you, YOU, and reflect it back through my lens. 


COUTURE. This Is not your average photography session. It is an exciting moment of  luxury + self care + love, captured in a fun, contemporary, fashion-inspired photoshoot you won't soon forget! Magazine style! CELEBRITY FOR A DAY!
Working with me is as easy as 1. 2. 3. Welcome in! Peruse the site! Follow the numbers!
Click here to see more about THE EXPERIENCE.   

Embrace  Y O U R  Power



Elevate  Y O U R  Brand 

[ 1.]

View Our Sessions


Create  Y O U R  Legacy

Check out samples of work, and gather more information about our different types of offerings


Flaunt  Y O U R  Style


Tell  Y O U R  Story


Capture  Y O U R  Strength

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Life is about connections

Authentic. Empowering. Humbling. Emotional. Personal.


It is my passion and privilege to personally connect with you, my client.


Everyone has a story.  I want to know yours.


I want to create the most beautiful photograph you have ever seen of yourself.

[ 2.]

Our Process

We have refined The Urban Couture Experience to be unlike any other. 
We focus on you to bring you the luxury experience and service you desire & deserve,
that most would consider reserved for 
celebs & models!!
 It is our pleasure to guide you every step of the way, through our process. This begins by establishing a connection from our first communication, generally a quick complimentary phone consult, where we set our standard of service.
By the time you hit the studio floor for your shoot, it is familiar and comfortable. 

Book your complimentary
phone consult now!

Complimentary Consultation Call to book your date
In-Person Style & Planning Meeting 
Fabulous Magazine-style Photoshoot, Hair & Make-up, Wardrobe, Snacks & Music
...the Works!
Premiere  in-person
Reveal & Order session

Styling  Planning Consultation

Wardobe fitting • Creative plan

 The first step in planning a custom experience, is to look at inspiration and begin to design your shoot via your Styling Consult. At this private fitting, we get to know each other, talk about hair & make-up, and try on wardrobe. We answer all your questions and listen to your vision of how you would like to be photographed. If you don't have a vision, we create one together! And you get to see all of our beautiful photographic products. 


Professional Makeover

Soft Beauty • Full Glam • Natural • 

How do you want to be photographed? 

Whatever your style, we've got you!

Almost every session comes with complimentary professional, in-house hair and make-up services! We discuss your specific needs, and accommodate any skin type, color, and the look you want.  Also light hairstyling for picture perfect results... 



• Magazine-style Photoshoot •

You will arrive at the studio which is prepped and ready just for you!  Your hair and makeup team ready. Wardrobe pulled & steamed. You will enjoy a fully, expertly guided magazine-style photoshoot.

Not photogenic? Nonsense! It is not your job to be.

We've got you! It is our job to connect and make you comfortable,

to show you in your best light with flattering posing. Get ready to rock this!


Premiere Reveal

•YOU are the ART •

Once the fun of your shoot is done, we schedule you in for the next exciting step of your experience. 

This is your Reveal/Ordering appointment. About a week later, we will get together in person at the studio or via Zoom, and go through your images together, to create a custom collection of legacy products that fulfill all your needs and wants! Be sure and check out our products page and start dreaming!

urban couture

You are important, you deserve to exist in photos. For yourself, For your family.

Love yourself.


Elizabeth, Photographer

I just viewed my images that

Valerie took during our recent session and I’m absolutely blown away by the photos!!! The images are stunning and I can’t recommend Val enough to anyone needing not just portraits but incredible art. I’m also a photographer and I’m so picky with who I allow to take my photos. Val far exceeded

my expectations!


Kim W, Author

I had the privilege of working with Valerie Carr, an amazingly talented photographer who was able to capture moments of me. Moments of TRIUMPH that I had no idea existed in me. The moment I looked at these photos I realized God had brought me through. Tears ran down my face with joy, and thoughts of how proud my husband would be.

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wondrous, light-filled dreamer 

You brought out facets of me that I rarely share with others. You re-introduced me to the woman I am, not just the (mom, worker, friend, etc). I thought I’d gravitate toward the group shots with my daughter (and they are fully wonderful – our essence) but it’s the portraits of me that enchant me. They are soul food for something I didn’t know I needed to feed.

Thank you deeply for this exquisite gift!


Lila P, Retired Educator & Counselor

"Valerie is out here paving the way for all women to simply find their inner beauty & gifts, to enable us to share with others"




[ 3.]

Let's Get Started!

Please fill out our form and let's start a conversation! 

Let us know how we can help!

How would you like to be photographed?
I am interested in (check all that apply)

Thanks for submitting!


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