top of page

F*ing Forties!!

What is your  FAVORITE *F* WORD

Are you 40 and FABULOUS

.JPG

 FREAKY 

 FIERCE

*

 FIT 

40 and FICKLE

Are you 40 and FUNKY

 FANCY

 FRIVOLOUS 

 FLIGHTY

*

*

*

*

*

*

*

Are you 40 and FUN

How do YOU want to be photographed!?

UrbanCouture_Mimi_FABULOUS_Apr182021_004
Screen Shot 2021-02-24 at 6.48.07 PM.png
UrbanCouture_DeLara_171201_0147.jpg
goldlogocircle.png

* WE ARE LOOKING FOR  40  WOMEN IN THEIR FORTIES *



Who should do this?
*
YOU as a woman in her 40's who:
*wants to celebrate yourself and have an epic celebrity-style photoshoot!
*are brave enough to push yourself to try something
outside your comfort zone
*have a 40 or 40+ birthday coming up soon!
*want to explore different facets of YOU
*are excited to put yourself first and be seen and heard and exist powerfully, in photographs

ONE OR ALL OF THE ABOVE!! NO MATTER YOUR REASON! YOU DON'T EVEN NEED A REASON EXCEPT YOU WANT TO DO THIS FOR YOURSELF AND HAVE SOME FUN!

*

Why should I do this?
*
Pure Joy!
Self Acceptance
Do something Empowering for yourself
To capture you, Fiercely Feminine
(or however you choose to be captured)

To embrace the skin you're in and honor yourself right now, as the bad mammajamma you are!
You Deserve it & You are SO Worth it!

At Urban Couture we ALWAYS have you covered, with 
Professional Makeup and Hair styling, an extensive Couture Wardrobe Closet, ( read, fancy dresses ++) complete with fun accessories
and much bling to borrow,

Join me in my beautiful, spacious Downtown Des Moines Portrait Studio for a luxury, transformational, unforgettable experience!
Fill in the form and let's get you started!


WHAT. ARE. YOU. WAITING FOR?!
IT IS NOT JUST A PHOTOSHOOT, IT IS ABOUT MAKING WOMEN FEEL
EMPOWERED, SEEN AND BEAUTIFUL! 
WE WELCOME AND HOLD SPACE FOR OUR CLIENTS IN A REAL WAY. MANY HAVE A TRANSFORMATIVE EXPERIENCE, WALKING AWAY FEELING MORE SELF LOVE, CONFIDENCE, RENEWED ENERGY... STEPPING INTO THEIR FULL POWER!
AND OF COURSE WITH A VARIETY OF BEAUTIFUL IMAGES TO HAVE AS A FOREVER REMINDER OF THIS MOMENT IN THEIR LIFE!

 
goldlogocircle.png
UrbanCouture_ShawnnittaWings_Jan172021_0

What's included in your session:

Our full service, Luxury Photo Session Includes:


• Get Ready! Prep Guide for your photoshoot
• Radiant Professional Makeup and light hairstyling
• Customized & fully guided, 2 hour photoshoot with

posing direction for any body type!
• Private style fitting & guidance with access to our

Couture Wardrobe & Accessories Closet

(plan for up to 3-4 different looks)
• Your Favorite Image, Complimentary, Matted & Printed (value $400)

featuring your favorite image, with the purchase of album or collection!
• An unforgettable Urban Couture Portrait Experience!

We focus on YOU, have snacks, beverages, music and lots of FUN!

• Creating beautiful art for you, featuring YOU!

By award winning portrait photographer Val Carr
• Your in-person reveal/ordering appointment

​

​

limited spots available!
UrbanCouture__Jun042021_0019_1.JPG
limited spots available!
Product shots_Jul292020_0041_edited.jpg
signature reveal box

Handmade in Italy! Our Gorgeous Folio Box Collections are a perfect way to present, keep, and enjoy your images!! Collections of 10, 20 & 30 

Bonus!

Purchase our top Luxe collection and receive this beautiful acrylic block of your favorite image!

(value $390)

MY FORTIES WERE MY ABSOLUTE FAVORITE DECADE!

IMG_0254.JPG

​

I feel like I finally started listening to myself and identifying MY needs.

I stopped trying to please EVERYONE and focused on who and what was the most important.

I truly decided to be ME, at all costs!

 

It was tumultuous, exhilarating, terrifying, painful, joyful...all the feels...

but I was more ME than I had ever been in my life, and I would do it again!

 

I went back to school at 40, stopped saying yes to everything,

started my photography business, developed a business model

designed to cater to and connect with other women

providing a luxury, loving, transformative experience, just like I would want for myself!!

 

Why women in particular?

Because, as a woman, I noticed how I often put what I really wanted

on the back burner.

I also noticed that I was never really in pictures.

I was always behind the camera.

No one picked up a camera and said hey, let me take a picture of you.

Or you and the kids. I had to ask, and only did a few times.

I avoided the camera, didn't feel worthy of being in photos

because of my extra weight, too old, my hair,

didn't feel good enough, etc etc,

[insert excuse here_______]

​

*****Spoiler alert*****

Your age, your weight, a laundry list full of other

physical attributes  DOES NOT DEFINE YOUR WORTH!

​

We've got you!!

​

​

I want women

to KNOW and FEEL and SEE that they are SO worth it!! 

Here's What Clients are Saying
UrbanCouture_DanielleGolden_Oct202020_00

"What a great experience. Val made me feel comfortable, pretty, and made sure she got the shots I wanted. She is fun to work with and I laughed a lot. The pictures are beautiful."

​

-Danielle G.

UrbanCouture_AndreaDeLara_171201_0093_1_
UC_Headshot_Promo_180119_0114 copy_1.JPG

"You brought out facets of me that I rarely share with others. You re-introduced me to the woman I am, not just the (mom, worker, friend, etc). I thought I’d gravitate toward the group shots with my daughter (and they are fully wonderful – our essence) but it’s the portraits of me that enchant me. They are soul food for something I didn’t know I needed to feed. Thank you deeply for this exquisite gift!"

​

-Andrea D.

"Kindness and genuine compassion for people is what helps Val capture such honest moments during the sessions. Because she is able to connect with her subjects on a deeper level, she is able to take photos that reflect the true personality of her clients."

​

-Kim H.

Raves*
UrbanCouture_LindaDaniels_Jan042020_0149

"I recently did a Boudoir photo shoot with Val. This is something I have been thinking about for a VERY long time. I kept thinking that a woman almost 67 years old has no business doing such a thing. And on top of that, I was not very confident about being "photogenic". After approaching Val about my interest and concerns, she was able to put me at ease which gave me the confidence to proceed. The day of my shoot, I walked in feeling fairly confident, and after makeup, I was ready! Long story short, everything went wonderfully, and the end result was nothing short of INCREDIBLE!! Thank-you Raina for making me look beautiful, and a HUGE Thank-you to Val for capturing the essence of who I really am...a BEAUTIFUL, VIBRANT WOMAN."

​

-Linda D.

*This is 40*

UrbanCouture__Jun042021_0051.jpg

Can't wait to hear from you!!

Sign Up for Your COMPLIMENTARY
Phone Consultation Today!
​
We'll chat about all the details and answer any questions, and get you booked in!

© 2025 Urban Couture Photography

Mainframe Studios

Suite 307

Des Moines, IA

515.277.8191

Get in touch

Tel: (515) 277-8191
Email: urbancouturephotography@gmail.com


 
  • Facebook
  • Instagram
bottom of page